“IMAGE Studios Offers ‘Suite’ Opportunity in Rapidly Growing Beauty Industry”
Updated: Apr 6, 2020
December 08, 2016 // Franchising.com // SALT LAKE CITY, Utah – According to the Bureau of Labor Statistics, of the 1.1 million people who work in the personal appearance industry, 33 percent are self-employed. To coincide with the desire for self-employment, one sector of the $75 billion-a-year beauty industry – the suite/chair rental sector – has been rapidly evolving over the years to keep up with demand.
In addition creating opportunities for beauty professionals to become owners of their own salons, this evolution has created a window of expansion and growth for those companies in the salon suite franchise business.
One such company, IMAGE Studios, recently launched its franchise opportunity and has already become one of the most exciting and fastest-growing concepts in the booming sector. With five salons already open and operating in Utah, and several more in various stages of development, including locations in San Antonio, Texas and Royal Palm Beach, Florida that are slated to open in the coming months. Company plans call for a total of 160 locations by the end of 2020.
“Approximately 37 percent of all U.S. salons are rentals, which also accounts for nearly $20 billion of the industry’s revenue distribution,” said Jason Olsen, Co-founder and President of IMAGE Studios. “As beauty professionals continue to move from traditional salons to suite rentals in record numbers, we remain dedicated to providing the ultimate salon suite experience to franchisees and beauty professionals alike.”
Entrepreneurship is nothing new for Olsen and his brother, Shaun, who together also own two car dealerships and a tech company. The brothers realized there was a need for a business like IMAGE Studios after visiting with a hairdresser friend who wanted to open her own salon. Soon after, Jason and Shaun started to discuss the possibility of creating a shared salon space which offered professionals in the beauty industry something that had not been done before. Following many late night meetings, phone calls, road trips across the country, and sketches on who knows how many napkins, IMAGE Studios opened its first location in 2010. Since then, the company has grown 950 percent with one salon opening a year within a five year span.
Each IMAGE Studios location occupies approximately 5,000 square feet of retail space and is outfitted anywhere from 25-30 salon studios. Franchisees are then responsible for renting each studio to beauty and wellness practitioners who operate their own business within their own studio – including hairstylists, nail technicians, massage therapists, and more.
Every salon studio is designed with European glass doors and windows, high exposed ceilings, LED lighting, ample client seating, tile floors, and more. In addition to being outfitted with whatever accessories the professional may need – from chairs and sinks, to cabinets and mirrors – every IMAGE Studios tenant has 24-hour access to their studio. This allows each professional the freedom to work when they want, and as long as they want.
“The salon suite concept is quickly becoming the standard in the industry,” added Olsen. “For our franchisees, we provide a real estate opportunity that frees them from the typical day-to-day management of owning a salon, while also providing beauty professionals to focus on the important things: their passion, their talent, and their clientele.”
To augment the company’s growth, IMAGE Studios is currently seeking both single- and multi-unit franchisees. With a franchise fee of $39,500, the total investment to own and operate an IMAGE Studios franchise is approximately $576,850.
For more information on IMAGE Studios franchise opportunity, please visit www.imagestudios360franchise.com.
About IMAGE Studios
Founded in 2010 in Salt Lake City by serial entrepreneurs Jason and Shaun Olsen, IMAGE Studios is a salon suite franchise that provides a unique and innovative real estate opportunity that provides first-class salon studios to beauty and wellness practitioners. Franchising since 2015, IMAGE Studios currently has five studios throughout Utah with several more in various stages of development.
For more information, visit www.imagestudios360.com