IMAGE Studios has officially launched Gorgeous Collective, a new multi-brand franchise platform purpose-built to acquire, support, and scale leading concepts across beauty, wellness, and personal care. Anchored by IMAGE Studios, the platform marks the next stage in the brand’s growth story: a bigger operating engine built to bring institutional-grade support to category-leading franchise brands.

What Is Gorgeous Collective?

Gorgeous Collective is a platform company headquartered in Salt Lake City, Utah, designed around one core idea: consumers are increasingly seeking out specialized, high-quality beauty and wellness experiences across hair, skin, nails, and wellness, and the brands serving them grow faster with shared infrastructure behind them. Gorgeous Collective centralizes operating support across marketing, technology, franchise development, real estate, supply chain, training, data and operations, giving category-leading brands the systems to scale without losing what makes each one distinct.

“For years we’ve built IMAGE Studios into one of the most respected and fastest-growing brands in beauty franchising, and in the process developed a scalable operating platform around marketing, technology, franchisee support, real estate and growth,” said Jason Olsen, Founder and CEO of IMAGE Studios and Gorgeous Collective. “Gorgeous Collective is about taking those capabilities and partnering with exceptional founders and brands to help them scale faster, smarter and more sustainably.”

Why This Matters for IMAGE Studios Owners

Taylor Lamont, Chief Operating Officer of IMAGE Studios and Co-Founder of Gorgeous Collective, framed the launch as a direct investment in the people already building with IMAGE Studios today. Gorgeous Collective gives the brand a larger platform to invest in owners, teams, and the systems that support growth, while opening the door to new opportunities for the founders and operators the platform partners with.

MPK Equity Partners, which partnered with IMAGE Studios in 2024, is backing Gorgeous Collective’s launch and future growth. Caroline Stevens, Investor at MPK Equity Partners and a Gorgeous Collective Board Member, pointed to IMAGE Studios’ leadership, brand strength and franchisee base as the foundation the new platform is built on, and described Gorgeous Collective as giving that capability a much larger canvas.

What’s Next

Gorgeous Collective is actively evaluating acquisitions across complementary beauty, skincare, wellness and personal care categories, with more brand partnerships expected as the platform grows. IMAGE Studios remains the anchor brand, continuing its track record as the leading franchisor of ultra-modern, upscale, turnkey salon suites in the U.S., with 142 stores open across 31 states and more than 200 stores in development.

Frequently Asked Questions

What is Gorgeous Collective? Gorgeous Collective is a multi-brand franchise platform, anchored by IMAGE Studios, that acquires and scales category-leading franchise concepts across beauty, wellness, and personal care.

Who leads Gorgeous Collective? Jason Olsen, Founder and CEO of IMAGE Studios, leads Gorgeous Collective, alongside Co-Founder and IMAGE Studios COO Taylor Lamont and backing from MPK Equity Partners.

How does Gorgeous Collective relate to IMAGE Studios? IMAGE Studios is the anchor brand of Gorgeous Collective. The platform was built using the operating systems IMAGE Studios developed across marketing, technology, franchisee support, real estate and growth, and extends that support to other brands the platform partners with.

What kinds of brands is Gorgeous Collective looking to add? Gorgeous Collective is actively evaluating acquisitions across complementary beauty, skincare, wellness, and personal care categories.

Read the full announcement via Yahoo Finance, and learn more about the platform at gorgeouscollective.co.